1. (MT) plz see the imformation which I had uploaded) Essay

1. (MT) plz see the imformation which I had uploaded) - Essay Example The theory does not explain why a person believes and opts for a certain action and how and what things influence these beliefs and motivates him to behave the way he does. On the other hand, the theory mentions clearly that characteristics of the choice situation will decide which individual beliefs become foremost and how different motivations influence in deciding his behaviour. The scope of theory does not, however, include the study of the procedure in which the individual examines the circumstances and his perception offsets his established beliefs (AMA, 2004). A prevalent brand community called â€Å"Club Ducati† initiated the trend. The passionate admirers of Ducati bikes make up this group. Ducati’s fans can avail membership of two different clubs: the main Ducati Owners Club (DOC) and individual Ducati Clubs. The DOC operates under the parent company and includes all bike owners; collection of customer data is its main function. The club doesn’t arrange for any particular social activities, but members can have only occasional discounts and other promotions for Ducati products (Cova et al, 2007). Yet, it is the customers who set up the Ducati Clubs locally all over the city. These types of clubs exist in most Italian provinces and are also seen in other parts of the world. In total, we have forty clubs in Italy and those outside Italy exceed 70. Moto GP, the international racing circuit relates plenty of success stories about the performance of Ducati bikes and the number of its owners has been on the increase since. In each Ducati club, the members usually range from forty to more than six hundred. The management is headed by a Club president, who leads a team of few friends willing to develop activities for the group members’ interests. Some of these activities include: meetings for motorcyclists, fundraising events, shows for charity, socializing